Ovy on the Drums and Blessd exclusively premiere their new collaboration, “Billboard,” Nine months after they first created it at the 2022 Billboard Latin Music Week.
The three-minute and 54-second song is backed by Ovy’s innovative reggaeton beats (where violins and hard-hitting drums meet) and Blessd’s sultry, raspy vocals. “Billboard,” named after the place it was born — during our “Making the Hit, Live!” panel at last year’s LMW conference tells the story of a man who can’t forget about the girl he likes and how everything is so insignificant without her.
Though the lyrics are about an infatuated love, the Colombian urban singer born Stiven Mesa Londoño does reference Billboard, chanting toward the end of the track: “Se me fue la musa pa’l Billboard,” which loosely translates to “my inspiration went to Billboard.”
The simple-yet-aesthetic music video also pays homage to music’s leading magazine, showing the two Medellin-born artists performing the song in the recording studio as they take breaks to read the 2021 “Greatest Hit” issue with The Weeknd on the cover.
